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What do we do?

...We move mountains

28 years of know-how means:
£1,000's saved,
Hours reclaimed,
An inspired team,
Results you can rely on

Meet your New Fractional CMO

The Pro-Active Approach

Behind Every Brand...
Is a Founder With a Story

And behind Pro-Active Group is an accidental entrepreneur with one hell of a story.

Book a Deep Dive Consultancy Call
Meet your new Fractional CMO

Craig Mander

28 years of marketing leadership. International, multilingual experience. Commercial growth with soul.

PLC CMO experience 10,000+ employee environments 1996–2026 award-winning work Global brands + founders Events + e-commerce + trades
Craig Mander Craig Mander Craig Mander

Most marketers fail to understand how their customers feel. That’s why their marketing never truly connects.

A rare combination of capability

Trusted by celebrities and public figures, military contractors and PLC companies, global brands, entrepreneurs and even marketing agency owners. Not for hype. For clarity, leadership and results.

Sectors

  • Real estate and property
  • Finance and professional services
  • Trades and home services
  • Events and live experiences
  • Education, coaching and consultancy
  • E-commerce and digital brands

Awards

  • Best Marketing Campaign
  • Best Website
  • Best Product Launch
  • Best Event
  • Best Lead Generation Campaign
  • Most Innovative Campaign
  • Best New Business

For years, success meant delivering for clients, not taking credit. The work and the results spoke for themselves. 2026 is the year I step out of the shadows to help more founders see what’s truly possible.

Becoming my own client

I’ll be building my personal brand deliberately, growing my own audience, and sharing the frameworks and lessons that drive real growth.

Over the coming months I’ll be launching a Marketing Mastermind. Limited. Intentional. Exclusive.

PROVEN AT GLOBAL SCALE

You Might REcognise Some of Craig's Projects...

From FTSE brands and PLCs to high-growth founders, property, entertainment and hospitality, Craig since the mid to late 90's and more recently with the Pro-Active Group, started in 2003 has been the engine behind the scenes.

FUTURE LIONS EDUCATION
MERCEDES BENZ
FLORENCE BY MILLS
GROLSCH
LONDON GATWICK
COUNTRYWIDE PLC
LIVINGSTONE ESTATES
SNOWSPORT ENGLAND
NETFLIX
NOKIA
WE BUILD TRADES
SKY
PCMA PRODUCTIONS
UNIVERSAL MUSIC
BRITISH ARMY
THOMSON / TUI GROUP
RIGHTMOVE
TESCO
MOONPIG
SNOWSPORT UK
LONDON GATWICK
GREEN TRIANGLE MARKETING
FLORENCE BY MILLS
WE BUILD TRADES
HAYCOCK MANOR HOTEL
FUTURE LIONS EDUCATION
MERCEDES BENZ
GROLSCH
WE BUILD TRADES
LONDON GATWICK
COUNTRYWIDE PLC
LIVINGSTONE ESTATES
SNOWSPORT ENGLAND
NETFLIX
NOKIA
SKY
HAYCOCK MANOR HOTEL
PCMA PRODUCTIONS
UNIVERSAL MUSIC
BRITISH ARMY
THOMSON / TUI GROUP
RIGHTMOVE
TESCO
MOONPIG
WE BUILD TRADES
SNOWSPORT ENGLAND
PCMA PRODUCTIONS
LONDON GATWICK
GREEN TRIANGLE MARKETING
FLORENCE BY MILLS
FUTURE LIONS EDUCATION
HAYCOCK MANOR HOTEL
MERCEDES BENZ
GROLSCH
LONDON GATWICK
COUNTRYWIDE PLC
PCMA PRODUCTIONS
LIVINGSTONE ESTATES
SNOWSPORT ENGLAND
NETFLIX
NOKIA
SKY
UNIVERSAL MUSIC
BRITISH ARMY
WE BUILD TRADES
THOMSON / TUI GROUP
RIGHTMOVE
TESCO
MOONPIG
SNOWSPORT UK
LONDON GATWICK
PCMA PRODUCTIONS
HAYCOCK MANOR HOTEL
GREEN TRIANGLE MARKETING
FLORENCE BY MILLS

It's time to ditch the dissapointing agencies...

and switch to a fractional cmo and get shit done!

check out some of our recent projects...

View our Client Results