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Pro-Active Group

International Award Winning Fractional Marketing Leadership and Growth System for ambitious founders/CEO's. Pro-Active consultancy, marketing, internet and events working as one joined-up engine to deliver outstanding results.

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The Pro-Active Approach

Real marketing leadership or one overwhelmed founder trying to do it all.
Pro-Active Group closes that gap with fractional director-level support,
joined-up growth systems and accountable execution.

The Pro-Active Group

Four specialist units working together to drive growth.
Most clients start with Consultancy, then plug in Marketing, Internet and Events as required.

PRO-ACTIVE

Consultancy

Board-level strategy and leadership delivered directly by Craig. Fractional marketing director support, positioning, OKRs and commercial clarity.

  • Fractional marketing director engagements
  • Pro-Active Deep Dive & growth roadmaps
  • Boardroom coaching & decision support
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PRO-ACTIVE

Marketing

Campaigns, funnels and content systems for service and ecommerce brands. Strategy-first execution, not random acts of marketing.

  • Media strategy & performance oversight
  • Lead & demand generation funnels
  • Brand-led client acquisition
  • Retention, nurture & reporting cadence
  • Increase AOV & LTV in your ecosystem
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PRO-ACTIVE

Internet

High-performance websites, Shopify builds and ecommerce optimisation, delivered by the dedicated Pro-Active Internet team.

  • Conversion-focused landing pages
  • Shopify & WooCommerce builds
  • Story-led content & UX
  • SEO, AIO, tracking & technical clarity
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PRO-ACTIVE

Events(Live and virtual)

Brand-building experiences, launch events and VIP openings that actually move the needle – from discovery days through to mastermind-style upsell journeys.

  • Launch events & VIP openings
  • Hotel & hospitality campaigns
  • Founder days & private client experiences
  • Webinars and live events that convert
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Accountable & Measureable Execution

Every action we take must tie back to a commercial outcome. No vanity metrics, no guesswork, no activity for activity’s sake. You get execution driven by senior decision-making, backed by data, dashboards and real-world impact. We track what matters — demand, conversion, revenue and opportunity flow — and adjust fast so nothing stalls, bottlenecks or leaks. This is execution you can trust. Clear, measurable, accountable.

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Board Level Clarity

Most marketing problems are actually leadership clarity problems. We help founders see the full picture — positioning, message, offer, customer journey, gaps, risks and opportunities — so decisions become sharper, faster and more aligned across the business. You get the clarity a board should have: one direction of travel, one strategy everyone understands, and a simplified view of what must happen next to drive growth. When the founder is clear, the business becomes unstoppable.

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Founder/CEO First Decisions

Everything we build starts with the founder — their goals, vision, pressures, and commercial priorities. Instead of forcing you into agency-shaped processes, we engineer the system around your way of operating. That means bringing the crucial decisions to you first, simplifying complexity, and removing the noise that normally slows leaders down. You stay in control of the strategic calls. We handle the execution with precision behind the scenes. It’s the fastest route from decision to outcome.

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PROVEN AT GLOBAL SCALE

You Might REcognise Some of our clients...

From FTSE brands and PLCs to high-growth founders, property, entertainment and hospitality, Pro-Active Group has been the engine behind the scenes.

FUTURE LIONS EDUCATION
MERCEDES BENZ
FLORENCE BY MILLS
GROLSCH
LONDON GATWICK
COUNTRYWIDE PLC
LIVINGSTONE ESTATES
SNOWSPORT ENGLAND
NETFLIX
NOKIA
WE BUILD TRADES
SKY
PCMA PRODUCTIONS
UNIVERSAL MUSIC
BRITISH ARMY
THOMSON / TUI GROUP
RIGHTMOVE
TESCO
MOONPIG
SNOWSPORT UK
LONDON GATWICK
GREEN TRIANGLE MARKETING
FLORENCE BY MILLS
WE BUILD TRADES
HAYCOCK MANOR HOTEL
FUTURE LIONS EDUCATION
MERCEDES BENZ
GROLSCH
WE BUILD TRADES
LONDON GATWICK
COUNTRYWIDE PLC
LIVINGSTONE ESTATES
SNOWSPORT ENGLAND
NETFLIX
NOKIA
SKY
HAYCOCK MANOR HOTEL
PCMA PRODUCTIONS
UNIVERSAL MUSIC
BRITISH ARMY
THOMSON / TUI GROUP
RIGHTMOVE
TESCO
MOONPIG
WE BUILD TRADES
SNOWSPORT ENGLAND
PCMA PRODUCTIONS
LONDON GATWICK
GREEN TRIANGLE MARKETING
FLORENCE BY MILLS
FUTURE LIONS EDUCATION
HAYCOCK MANOR HOTEL
MERCEDES BENZ
GROLSCH
LONDON GATWICK
COUNTRYWIDE PLC
PCMA PRODUCTIONS
LIVINGSTONE ESTATES
SNOWSPORT ENGLAND
NETFLIX
NOKIA
SKY
UNIVERSAL MUSIC
BRITISH ARMY
WE BUILD TRADES
THOMSON / TUI GROUP
RIGHTMOVE
TESCO
MOONPIG
SNOWSPORT UK
LONDON GATWICK
PCMA PRODUCTIONS
HAYCOCK MANOR HOTEL
GREEN TRIANGLE MARKETING
FLORENCE BY MILLS

WHAT CLIENTS SAY

Trusted by global brands, high-growth founders and A-list talent

Long-term relationships, real commercial outcomes and clients who come back again and again.

Adam Cornwell

Adam Cornwell

Associate Director – Property Investment (Spain)

Craig lifted lead volume and quality while driving our ad spend harder than it had ever worked before. Craig didn’t just deliver activity, he delivered results. Every pound we spent worked harder. He constantly monitored performance, tested ideas, and made smart changes that helped us attract better quality enquiries. He was reliable, proactive, and always ready with solutions. Nothing was ever too much trouble and he made the whole process easy. On top of that, he’s great to work with. Friendly, professional, and someone you can trust to get things done. I’d happily work with Craig again and would recommend him to any business looking for someone who can drive real marketing results while being a pleasure to have on the team. As a CEO he allowed me to work on my business and drive it forwards.

Luke Graham

Luke Graham

Sports Alternative Provision & Further Education (UK)

I found working with Craig enjoyable, due to his likeable personality, kind and warm hearted. He is extremely capable in our ever evolving modern day at anything digital related. Confident in spotting gaps in the market, developing KPIs, data recording, analysing trends, building businesses and building key relationships with people. Craig values his work and will endeavour to ensure his reputation speaks for itself!

Philip P. Philipoff

Philip P. Philipoff

Real Estate Business Owner - (Bulgaria)

Craig understanding of International Markets was invaluable, and he designed and implemented marketing systems that worked perfectly across the different countries we operate in – simple for our teams, logically structured and supported with rapid responses. I would highly recommend working with him.

James Oliver

James Oliver

Managing Director – OLIVER Solutions Group (UK)

I’ve seen Craig deliver under serious pressure. He brings strong work ethic, smart thinking and the calm ability to get the job done when it matters. He consistently demonstrated the ability to get the job done, even under tight deadlines.

Karsten Lund Trend Poulsen

Karsten Lund Trend Poulsen

Managing Director/VP – DEKRA Midt/Nord A/S (Denmark)

Craig is multilingual, reliable, dedicated and commercially sharp. His knowledge in generating high-quality leads and building international business pipelines is outstanding.